Windows Phone: a mobile OS too late?

While some are willing to gamble on the success of Windows Phone, largely thanks to Nokia smartphones that are and will be equipped, others argue instead that the Microsoft Mobile OS arrives too late to hope to find a place market dominated by Android and iOS. At least if experts from Exane BNP Paribas analysts and Bernstein.

Windows Phone will reach there to be a place on the mobile OS market, largely dominated by Apple and Android? Yes, say some experts, such as IDC analysts Ovum or that build for the OS the software giant a market share of 20% by 2015. But for others, however, it is too late.

For Exane BNP Paribas and Bernstein, whose analysts were interviewed by Reuters, Microsoft has indeed fallen too far behind to hope to compete with its competitors. The Lumia 800, the first Windows phone Nokia smartphone is certainly a quality and efficient, but consumers are too used to the other OS to turn to a new platform palta, they say (On this point, this study seems to deceive seen the excitement generated by the Lumia 800 across Europe, for example)

Today, Windows Phone has only 2% market share, when Android was over 50% and the iPhone has from 15 to 20%. "There is enough room for a third ecosystem," said Pierre Ferragu, an analyst at Bernstein. But while Nokia will market early next year a new mobile phone equipped with Microsoft OS, the Lumia 900, only time will confirm or not these well-pessimistic forecasts.