After years of supremacy in the world, Apple is beginning to feel the ill effects of economic and concurrency. The facts suggest that the popularity of the firm at the apple begins to descend steeply. Although it is hard to believe, this is not a mere hypothesis. It also shows that the reports published by the firm "Kantar Wordpanel" about iPhone sales during the last quarter. The largest decline was recorded in September with 3.3 million iPhone unsold, and that, compared to the previous quarter.
If Apple Smartphones continue to be popular in England and the United States, it is not at all the case in the rest of Europe. In France, sales of Apple products recorded a fall of 9% in one year, from 29% to 20%. In Germany, sales fell 5% from 27% to 22%. Apple posted the same percentage decline in countries such as Italy or Spain.
Decrease of the Apple iPhone
Many reasons for this slump in sales of smartphones Apple. The limited purchasing power of users leads them to resort to models of lower-priced smartphones. Note that many brands have recently released models whose prices are more responsive to users, to name a tablet Iconia Acer A200 in terms of competitors iPad or Smartphone from HTC or Nokia. Compared to the price of an iPhone, those brands mentioned above are significantly lower. In addition, Android is becoming increasingly important and is extremely efficient.
The growth of competition is also something to do with this decline in sales of iPhone. Indeed, this competition has increased 42% this year alone. Korean giant Samsung has made things worse by releasing its Galaxy S2, which by the way, rivals the iPhone. Considered the finest of the Smartphone world, the Samsung S2 Galaxy is the ultimate smartphone manufactured in Asia. France was one of the favorite targets of Samsung. The amount of the French campaign at its output is estimated at 25 million euros. By running the Smartphone, Samsung did not skimp on the means used to reach the French public. It is therefore quite normal that sales of the Korean company far exceed those of Apple.
The output constantly pushed the iPhone 4S associated with the absence of a highly anticipated iPhone 5 yet was also one of the reasons for the decline in sales. Technophiles and fans of the brand have suffered badly from the long wait and some of them preferred to turn to other models.
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