RIM wants to expand its services to secure iPhone

Service to secure iPhone devices AndroidLancement in March, price not révéléAiderait RIM to keep its core clientèleprofessionnelle-analysts
Research in Motion has announced a new service that allows companies to integrate mobile devices for their employees - including those running Apple or Android - their secure networks.By offering the first of its network security services independently of its own aircraft - including the market share continues to decrease in favor of the iPhone and devices using the Android Operating System with Google - RIM hopes to reposition the leader in managing the security of communication networks of businesses and generate new revenue.
The launch of Mobile Fusion, scheduled for the end of March, represents the first concrete manifestation of an awareness of the Canadian manufacturer of Blackberry increasing competition he suffers from a professional clientele that has long considered its domain."This is not an admission of guilt - it's a necessary evil," said Jeff Fidacaro, an analyst at Suquehanna.Fusion Mobile service will enable companies to manage, secure and monitor mobile devices running on various platforms, including iPhone and iPad from Apple and the smartphone using the Android operating system from Google .Integrating and extending the functionality of the BlackBerry Enterprise Server (BES), through which the data exchanged on the Blackberry to be encrypted, this service will, for example, remotely lock a stolen device, or delete data which it contains."What our customers professional research, and the opportunity before us, is to become the reference platform," said Alan Panezic, RIM's vice president for product management professionals.He declined to specify the price for Mobile Fusion stating only that it would be competitive with that of competing services.Alan Panezic has also stated that the Canadian group could consider extending this service to other operating systems like Windows Phone from Microsoft, if demand proves sufficient."It will help them remember the flood of companies planned to give up their BES but it will not help them sell more handsets," said Phillip Redman, an analyst at Gartner. "That's what they really need to do."A view shared by Mike Abramsky, RBC Capital Markets. "If it is a positive step, but the biggest challenge for RIM is to bridge the gap for its combined competitive," he noted in a footnote, stressing in particular the shortcomings of RIM software and the small amount of content and applications available for its aircraft.Messaging services for BlackBerry have been disrupted for several days last month, dehorned further the image of a smartphone in decline.